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About the Wildlife Council
About the Wildlife Council

​​​​​​Sportsmen take care of Colorado. Their activities have a direct i​mpact on the health of our state’s abundant wildlife and natural resources. The Wildlife Council’s mission is to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado, specifically hunting and fishing.​​

​The Council, formally known as the Colorado Wildlife Management Public Education Advisory Council (WMPEAC), was conceived and developed by a ​​coalition of hunters, anglers and conservationists working together with livestock and agricultural organizations, and created in state law by the Colorado legislature in 1998. The Council retains an advertising agency responsible for planning and executing the media strategy on which Council members give input. The Director of Colorado Parks and Wildlife appoints Council members and holds final approval authority for campaign plans. The program is funded by a 75 cent surcharge on each hunting and fishing license sold.

​​​​​The Council is made up of 9 members representing various interests throughout Colorado.​

  • ​Two represent the hunting and fishing public east of the contin​​ental divide.

  • Two represent the hunting and fishing public west of the continental divide.​

  • One represents the agriculture and livestock industry.

  • Another represents municipalities while the seventh represents counties. 

    (Both must be from communities impacted by hunting and fishing recreation and revenues.)

  • The eighth member is a media/marketing expert.

  • The final member represents the Colorado Parks and Wildlife.​