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Colorado Parks and Wildlife launches website redesign

Colorado Parks and Wildlife logo, blue circle with yellow text and a picture of a bighorn sheep

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Bridget O'Rourke
Statewide Public Information Officer
720-219-2919
[email protected]
Colorado Parks and Wildlife logo, blue circle with yellow text and a picture of a bighorn sheep DENVER - Today, Colorado Parks and Wildlife (CPW) launched a new website redesign to make the agency’s online presence more accessible, visually appealing, and informative for customers. 

CPW staff listened to customers and constituents over the years and used that feedback to re-envision information flows and build an entirely new website for the agency on a proven CMS platform. The new website is more modern and built with the customer experience in mind, making pathways to desired information faster and more seamless.

“Reimagining a website as robust as ours is no easy task, and while we know changes are always a challenge, we think you’ll find this website more dynamic, functional, and easier for you, our customers and partners, to use,” said Branding and Communications Section Manager Rebecca Ferrell. 

Below are some examples of how CPW is making significant improvements for customers.
  • Enhanced Accessibility- The new site meets all state and federal accessibility requirements, ensuring that CPW continues to work toward a Colorado for All. These requirements make content easier for screen readers to assist low-vision or blind customers and provide translation into multiple languages. 
  • Website Audit - CPW reviewed all existing web content to eliminate repetition, consolidated pages, updated content, and used analytics to improve visitors’ online journeys for agency information.
  • New Website Navigation - Menus have changed to help users quickly navigate to their areas of interest.  
  • Updated State Park Finder- Graphic cards with images and a park description give an immediate sense of each park’s features and activities.
  • Added mapping and event tools - This new website is a robust information base that will adapt and evolve for years to come, including an enhanced ability to search for park events, state wildlife areas, bodies of water and more. 
In the short term after migration, please note that previously saved bookmarks may not be redirected, and users may not find information as quickly via Google searches. During the first few months of the site’s launch, visitors can expect frequent page updates with added content and features, including a chatbot. 

CPW will prioritize fixing any broken items and make updates based on staff needs and data from the site, including analytics, heat mapping, and optimization tools. 

The website redesign was funded through a generous grant from Great Outdoors Colorado (GOCO), which invests a portion of the proceeds from the Colorado Lottery to help outdoor organizations, including local governments, nonprofits, and Colorado Parks and Wildlife, complete conservation and recreation projects across the state. 

“We’re grateful for the support from GOCO to help us highlight the beauty of our state and its resources, and CPW staff's efforts to keep Colorado the place we all love to work, play, and enjoy,” said Ferrell. 

CPW welcomes you to explore our new site and learn more about our work at cpw.state.co.us.

Colorado Parks and Wildlife (CPW) is an enterprise agency, relying primarily on license sales, state parks fees and registration fees to support its operations, including: 43 state parks and more than 350 wildlife areas covering approximately 900,000 acres, management of fishing and hunting, wildlife watching, camping, motorized and non-motorized trails, boating and outdoor education. CPW's work contributes approximately $6 billion in total economic impact annually throughout Colorado.