The Colorado Wildlife Council was created and developed by a ​​coalition of hunters, anglers and conservationists working together with livestock and agricultural organizations. The Council retains an advertising agency responsible for planning and executing the media strategy on which Council members give input.

The Director of Colorado Parks and Wildlife appoints Council members and holds final approval authority for campaign plans. The program is funded by an education surcharge on each hunting and fishing license sold. The Council is made up of 9 members representing various interests throughout Colorado.