​About our “This is the Wildlife” Campaign

“This is the Wild Life” speaks to values shared by sportspersons, outdoor enthusiasts, and other Coloradans.

The goal of the “This is the Wild Life” campaign is to broaden our reach and connect with young adults who have little to no experience with hunting and fishing and engage them about why hunting and fishing is critical to wildlife management in Colorado. 

Learn more at COwildlifecouncil.org.

About Wildlife Management in Colorado

Colorado boasts one of the most diverse and abundant wildlife populations in North America, with an astonishing 960 wildlife species, but it wasn’t always this way. Many of the state’s most cherished and iconic species thrive today only because of species conservation and wildlife reintroduction programs. 

Learn more about Colorado Parks & Wildlife's conservation efforts.